School attendance campaign

Being at school is the best place for our kids. It’s where they learn and grow alongside their friends, and where they benefit the most.

The Department for Education, Children and Young People’s School attendance campaign highlights the importance of regular school attendance.

The television commercial shows the benefits of attending school regularly. Going to school supports academic success. It also helps build important social skills, relationships and confidence.

What we do know is that every school day counts. Bright futures begin at school, so if your child is well enough to attend school, being in the physical school environment is the best place for them.

The campaign also recognises that it has been uncertain times for families. Every COVID-safe measure is being taken, so that every student can learn in class safely.

The campaign will be on free-to-air television, as well as digital and radio advertisements, across the state from 27 April to 12 May 2022.

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